CENTRI Technology Named One of the 100 Best Companies to Work For by Seattle Business Magazine

Seattle, WA – June 24, 2013CENTRI Technology, a leading provider of mobile data optimization and bandwidth management solutions, today announced that the company has been honored as one of Seattle Business Magazine’s “100 Best Companies to Work For”. The list highlights companies that set the standard for leadership, strong benefits, ideal work environment, innovative training and more.  An esteemed judging panel reviewed thousands of in-depth anonymous employee surveys to make their selections.

“Being in one of the most dynamic technology hubs in the world, we know that employees and their innovative thinking are the foundation of our success,” said Vaughan Emery, President and CEO of CENTRI Technology. “As a result, we have strived to provide a collaborative work environment that spurs innovation and attracts strong, talented employees who are capable of continuing to propel the company to new heights. Being included on Seattle Business Magazine’s top 100 list of best companies to work for is a great honor and underpins our focus on our employees and company growth.”

Established in 2009, CENTRI set out to help service providers manage the ever-increasing flow of data across wireless networks via smartphones, tablets, laptops and routers with patented optimization and bandwidth management solutions. CENTRI delivers “purpose-built” solutions, unencumbered by legacy technology or networks, that manage the mobile data crunch – for mobile operators, enterprises and embedded hardware manufacturers – by improving network efficiency and performance.

Connect with CENTRI on Facebook (https://www.facebook.com/centritechnology), Twitter (https://twitter.com/centritech) and check out the blog (http://centritechnology.com/blog/).

CENTRI Technology’s BitSmartCX Solution Ready for Wireless Operator Integration

Company Completes Successful Trials of Its Innovative Solution for Helping Mobile
Network Operators Intelligently Optimize and Manage Data Flow Across Their Networks

SEATTLE, Wash. and BARCELONA, Spain – February 24, 2014 – On the heels of completing successful trials in Latin America of its BitSmartCX solution, CENTRI Technology, a leading provider of mobile bandwidth optimization and bandwidth management solutions, today announced that its flagship product is now ready for wireless operator integration. Designed to help mobile network operators intelligently optimize and manage the flow of data across their networks in real-time, CENTRI’s BitSmartCX reduces the need for operators to invest in additional network infrastructure while lowering backhaul, spectrum and transport costs. BitSmartCX uses patented optimization techniques that dynamically reduce the amount of data transmitted across the network via CENTRI’s End-to-End Byte-Level Caching technology, between the device, the radio network backhaul, and the network core. CENTRI is conducting demonstrations of its BitSmartCX solution at Meeting Room 2E7MR during Mobile World Congress 2014, being held this week in Barcelona, Spain.

“Regardless of the region, operators across the board are being challenged to keep pace with the growing demand and usage of mobile data; many simply do not have the capacity to handle this ever-growing traffic,” said Vaughan Emery, founder and CEO of CENTRI Technology. “To remain competitive in the marketplace, operators need solutions like our BitSmartCX, which can help them efficiently manage network capacity while lowering their overall costs of services. We were pleased with the trials we recently completed with a tier one operator in Latin America. We believe that these successful trials not only underscored the readiness of our solution, but they are the perfect springboard for us to further the reach of our BitSmartCX solution to operators worldwide.”

CENTRI’s End-to-End Byte-Level Caching encompasses the entire connected ecosystem – from the end-user device through the network core – making it more broadly deployable, and providing operators with more bandwidth optimization capabilities and benefits. CENTRI’s innovative algorithms for pattern recognition in the data stream instinctively determine and trigger what needs to be cached. This intuitive method enables the Byte-Level Caching to happen at wire speed with no additional latency – providing a positive user experience and significant network efficiencies. As opposed to less effective web and file caching, which is too narrow a solution to the problem, Byte- Level Caching focuses on the traffic that is going through the network between the end- user device and network core in real-time. Byte-Level Caching can also dramatically reduce the overhead caused by TCP retransmits common in mobile networks. What this means is that repetitive bytes from either a single device or from many devices are no longer transmitted across the mobile network.. This approach is a disruptive force that
will help operators achieve significant savings in terms of reoccurring operating costs and capital investments – both today and into the future.

The industry award-winning BitSmartCX can consistently lower the total costs of delivering data services. For example, a typical Tier 1 mobile network operator consisting of a mix of 4G and 3G customers, can save as much as $800 million over five years in backhaul costs alone, according to an ROI Calculator that CENTRI jointly developed with Yankee Group. In addition, future benefits include the ability to enable more subscribers on a current network by optimizing the radio spectrum, and opening new revenue opportunities for operators given the savings enabled with BitSmartCX for current investments.

CENTRI’s BitSmartCX solution can be deployed at the mobile network via three different ways: at network aggregation point, within the radio network base stations, or within the endpoint device such as a smartphone, mobile tablet, smart meter, point-of- sale kiosk, automobile, etc.

About CENTRI Technology
CENTRI is a leading provider of mobile bandwidth optimization and bandwidth
management solutions that reduce network congestion and increase capacity across the network. With CENTRI’s Connected Experience Platform (CXP), which includes BitSmartCX and SmartStreamCX, mobile network operators are able to intelligently optimize and manage the flow of data across their networks in real-time to reduce the need to invest in additional network infrastructure and reduce backhaul costs. To learn more, visit www.centritechnology.com.

2014 Predictions: Combating the mobile data crunch in 2014

RCR Wireless

 

Editor’s Note: With 2014 now upon us, RCR Wireless News has gathered predictions from leading industry analysts and executives on what they expect to see in the new year.

Seattle, WA – January 21, 2014 – With mobile data use once again continuing on an upswing, averaging more than 60% annual growth, I predict that we are going to see mobile network operators worldwide looking even deeper into how to handle this massive mobile data crunch as we head into 2014. While each region faces its own challenges in meeting consumers’ thirst for mobile data consumption, managing network capacity and the subscriber experience will remain top of mind for operators.

While Asia-Pacific countries like Japan and South Korea are leading the way in advanced LTE networks, maintaining network speeds and reducing latency will be critical for them to continue to stay ahead of their competition. In the United States, recent news regarding delays for wireless spectrum auctions, coupled with the existing spectrum crunch and the deployment of LTE networks are making it absolutely necessary for operators to find ways to make the most of the spectrum available. The European Union’s proposal to ban mobile data roaming could also heavily impact the amount of data traveling across networks in Europe. In Latin America, mobile operators are looking for options to manage the influx of data, while they continue to build out their LTE infrastructure. This is especially critical considering a large amount of data traffic, both foreign and domestic, will be hitting Brazil’s networks this upcoming year for the World Cup and in 2016 for the Olympics.
Operators need solutions now in order to remain competitive in the marketplace and obtain their overall return on investment from both capital expenditures and operating expenditures standpoints. Because of these challenges, I predict that operators worldwide are going to start exploring vehicles for intelligently optimizing and managing the flow of data across their networks in real-time. Not only will gaining additional capacity allow them to handle the existing data crunch, it will also enable operators to pursue new revenue opportunities, by oversubscribing the available bandwidth and expanding into new markets without having to first spend the additional opex and capex for marginal network growth.

I also expect that reducing the need to invest in additional network infrastructure, as well as reducing backhaul, spectrum and transport costs will also be top of mind for these operators.

Already we are seeing operators in Latin America working toward harnessing the mobile data crunch by applying solutions such as end-to-end byte-level caching to reduce the traffic on their networks. I believe that you will see an increasing number of operators applying these types of solutions to their own networks, integrating them not only on devices, but also at the radio network backhaul and the network core. This holistic approach is what is going to be necessary for them to efficiently make the most of what they’ve got, while achieving significant savings in terms of reoccurring operating costs and capital investments.

Vaughan

Vaughan Emery is the founder and CEO. He works closely with technology partners to deliver the company’s mobile solutions to its customers. Throughout his career, Emery has developed key business relationships with mobile operators, phone manufacturers and technology partners within the United States, Asia and Europe. Previously, he founded a mobile security technology company, which developed an advanced malware security solution for mobile phones and embedded devices. He has over 20 years of leadership experience in commercial product development, technology services and business development.

Who’s afraid of the big bad ‘mobile data crunch?’

At first glance, the solution to the so-called “mobile data crunch” looks simple: just allocate more spectrum. Hence the Federal Communication Commission’s National Broadband Plan, which recommends making an additional 300 megahertz available for use within the next five years and 500 megahertz within 10 years. (Infonetics Research says the need is more like 1,000 megahertz within five years.) When it comes to the entire Americas region, a 2009 Arthur D. Little study says between 721 megahertz and 1,161 megahertz of additional spectrum will be required before the end of this decade.

There are at least three major drawbacks to using spectrum to address the mobile data crunch:

  • Time. It often takes the better part of a decade for regulators to identify, clear and then reallocate spectrum, especially when it’s inhabited by TV stations or government users. The sheer amount of additional spectrum also adds time because more incumbent licensees have to be moved out. For example, U.S. mobile operators currently have access to about 300 megahertz. Doubling or tripling that amount isn’t something that happens overnight, unlike data traffic growth. In 2012 alone, it grew 70% to 885 petabytes per month, according to Cisco.
  • Harmonization. LTE can be used in more than 40 bands worldwide, making it the most spectrally fragmented cellular technology in history. This fragmentation is partly the result of operators using whatever they could scrounge up to launch “4G.” Regulators also are struggling to free up spectrum in the bands that their counterparts in other countries have identified for LTE. That’s why in the eyes of operators and device vendors, some bands are more desirable than others. But for regulators, harmonizing their country’s spectrum with those of other countries is difficult and time-consuming because it often requires moving those bands’ incumbent licensees.
  • Money. Because spectrum is in chronically short supply, governments will continue to treat it as an ATM, especially as they look to offset flat and declining tax revenue due to the recession.

 

Governments aren’t the only source of additional spectrum. Acquisition is another – assuming that a willing suitor is available and at a price that investors will bless. And even if there were a free, unlimited supply of spectrum available tomorrow, operators still have to spend billions each on additional macro sites, small cells, backhaul and other infrastructure to start using it.

For operators and their investors, the good news is that there is a way to maximize the capacity of their existing spectrum and infrastructure. That alternative is almost a rounding error compared to the cost of acquiring additional spectrum and expanding their network. Those savings directly improve an operator’s competitive position and bottom line because it’s now in a better financial position to price its services competitively yet profitably.

Don’t fly blind

To implement this alternative, operators need deep, end-to-end visibility into how customers use available bandwidth – not only in their network, but also when customers are roaming or on Wi-Fi. Only then do operators have the ability to manage and prioritize traffic so bandwidth is used as efficiently as possible. The solution that provides this visibility should include the ability to define policies on the fly and then push them out into the network, devices or both. That real-time aspect enables operators to respond quickly to changing conditions that affect traffic loads, such as a major sports event or a natural disaster.

The ideal solution also should include using compression, which is key for accommodating – and profiting from – the crush of mobile data services. The architecture would feature a server – either owned by the operator or hosted by a third party – that works with client software on customers’ smartphones, tablets and other devices. The client compresses, secures and proxies outbound Web traffic to the server, which then de-compresses, secures and routes the traffic onto the target destination. The client also secures and proxies video, audio and all other data traffic for network policies to be applied at the server.

The mobile data crunch also is a business opportunity for vendors of network-management hardware, such as routers and gateways. These vendors can upgrade their products to provide operators with the ability to prioritize and direct traffic. One option is using Layer 4 through 7 traffic-classification and bandwidth-management techniques, where data traffic is identified and routed by using pre-defined labels inserted into the data stream. For example, mobile operators can use this architecture to manage and allocate bandwidth for their business partners, such as a streaming-video service, to ensure those partners’ customers always get a great user experience. This architecture also enables real-time policy creation and dissemination.

Knowledge is power, but only if you have the ability to act on that information. Operators need both to avoid being victims of their own success.

CENTRI Technology Named to Gartner’s 2013 List for Cool Vendors in Communications Service Provider Operational and Business Infrastructure

CENTRI Recognized for its Abilities in Providing Wireless Operators with Network Performance and Bandwidth Management Solutions                                                                                                                                      

Seattle, WA – May 13, 2013 – CENTRI Technology, a leading provider of mobile data optimization and bandwidth management solutions, today announced that the company has earned a spot on Gartner’s prestigious list of “Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013”.CENTRI was recognized for its Connected Experience Platform (CXP), which helps wireless operators and service providers optimize network performance and intelligently manage bandwidth.

Gartner’s Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013 report is distinct for its requirement that candidacy is contingent solely upon nomination by analysts within the Gartner community. The Gartner report summary states, “The vendors profiled offer solutions that extract the business value from communications service providers’ (CSPs’) network data and customer data. The solutions bridge divisions between operations and business infrastructure such as billing and network management.”

“It is a distinct honor to be selected by Gartner as a 2013 Cool Vendor,” said Vaughan Emery, president and CEO of CENTRI Technology. “It is a major coup for the CENTRI team as it underscores our abilities in helping wireless operators more efficiently manage and optimize their network resources. Between the limited amount of spectrum available and high CapEx costs for new infrastructure, mobile operators have to make the most of what they’ve got. Now is the time for solutions like CENTRI’s, which can enable more efficient networks capable of moving massive data and delivering the best mobile user experience.”

To receive more information about CENTRI and its solutions, or to obtain the company’s recent white paper focused on strategies for improving network performance and optimization, please contact whitepaper@centritechnology.com.

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013; Published: 30 April 2013

Analyst(s): Norbert J. Scholz, Martina Kurth, Kamlesh Bhatia, Mentor Cana, Charlotte Patrick

A New Intelligent Network Management Model to Combat the Mobile Data Crunch

With data traffic exploding more than 5,000% since the iPhone was introduced five years ago, and average data usage on smartphones approaching 1 TB per month, we are entering a new phase of the mobile revolution. This mobile data crunch can be attributed to four primary characteristics including: The emergence of true mobile broadband, growth of rich media, shift to pervasive connectivity and the proliferation of connected devices. A recent CENTRI Technology commissioned white paper by Mark Lowenstein, Managing Director of Mobile Ecosystem, discusses the effects that this will have on the mobile network, and a new model that will improve network performance and optimization to manage these challenges.

Wireless operators and service providers will need an increasing array of tools to deal with the rapid growth of for data and the costs associated with network usage. Network performance and optimization solutions, including bandwidth management, compression and encryption have historically been piecemealed together by the operator without taking in to consideration how the solution can positively impact the requirements across the organization. However, the capacity issue cannot be solved in one fell swoop. Service providers alike need to approach it in a holistic way that will lead to their networks performing in a more intelligent and efficient manner to better serve their subscribers.

One compelling example is CENTRI Technology’s byte-level caching, compression and bandwidth management, which takes a new approach to optimizing the network. The client-server software architecture captures data at a granular level from one endpoint like the LAN or device to the network.

The ability to capture data across networks, not just the WAN is also an important aspect of the platform. Wi-Fi is proving to be an important piece of how operators are managing data traffic, and there is a need for solution that provides a comprehensive view into data utilization and the ability to manage data across all networks.

The white paper discusses a more comprehensive approach to helping operators deliver intelligent network optimization and bandwidth management solutions that will not only improve the performance and efficiency of their networks but also help them deliver a superior user experience to reduce churn amongst their subscribers.

To request a copy of the white paper please email whitepaper@centritechnology.com.

How mobile operators and enterprises can maximize network security

For CIOs and IT managers, bring-your-own-device often seems short for “bring your own dilemma.” On the one hand, enterprises don’t want employee-provided devices undermining security, including providing new back doors to the company network. On the other, heavy-handed policies and tools undermine the user experience to the point that employees try to get around those safeguards, creating even more security risks.

BYOD is the latest security challenge that enterprises, government agencies and other organizations face as more and more of their workforce goes mobile. In fact, Ericsson predicts that by 2016, 70% of cloud access will be over cellular. That trend means at many organizations, many or most employees will spend their workday using a tablet or smartphone.

In many respects, mobile operators are in the same boat as enterprises. For example, both need to identify and stop malware before it starts to spread. There are bottom-line costs when malware isn’t nipped in the bud, including overloaded help desks and contact centers fielding calls about devices that suddenly don’t work right. Malware also produces unwanted traffic, so it clogs up the operator’s network, and it eats up the enterprise’s data bucket.

There’s no shortage of mobile device management, mobile application management and other tools for maximizing security, but they each have their drawbacks. For example, traditional security mechanisms such as IPSec and SSL VPN are processor-intensive, creating a drag on performance that undermines the user experience on even high-end smartphones and tablets. IPSec and SSL VPN also are chatty, which consumes network capacity and saps battery life.

Those drawbacks are one reason why the network itself should help ensure security. Infrastructure will always have more processing power, memory and energy at its disposal, so it should handle the heavy lifting. The network also is in the ideal position to identify emerging threats before they spread to more devices and the problem gets out of hand. The network’s central location also makes it easier for the enterprise or mobile operator to push out security updates instead of waiting for users to download them.

That’s not to say that device-side clients can’t play an important role, too. For example, that software can provide valuable information to help the network identify problems. It also provides an additional, local layer of protection.

In some ways, having both network-level security and device-side clients can bring the best of both worlds. For example, physicians, nurses and home health aides frequently use smartphones, tablets and other devices across a variety of networks – Wi-Fi, mobile wireless or hardwired – making it essential to have policies set in place both via the network and on the device side. Managing security at the network level with policy controls can help these professionals keep the gigabytes of confidential patient data secure that is being transferred daily across a variety of devices.

Compression enables mobile-friendly encryption

Encryption is another highly effective way to ensure security in a BYOD environment, as well as when the enterprise provides employees with smartphones or tablets. Encryption helps ensure that confidential information stays confidential when it’s en route and on the device.

AES-128 and IPSec are the two major encryption standards in use today. The catch is that they were both created when PCs and wired networks were the norm in enterprise communications. As a result, they have a couple of drawbacks when they’re used on mobile devices and wireless networks. For example, they don’t use battery power and spectrum resources as efficiently as they could if they were designed for today’s mobile workforces.

By using compression in combination with either AES-128 or IPSec, to compress and encrypt in a single pass, data can be delivered up to 10 times faster. This also provides another layer of security when used in conjunction with a cache mechanism.

That has several benefits. Each download or upload requires less battery and spectrum resources. And because the employer-authorized communications mode provides a super fast connection, employees are unlikely to look for less secure alternatives, such as a random Wi-Fi signal that might be there only to harvest passwords and other confidential information. Lastly, the added security layer provides increased protection for the employer.

For CIOs and IT managers, BYOD is both a challenge and an opportunity. By selecting the right security and encryption solutions, enterprises can mitigate BYOD’s risks and reap benefits such as increased productivity and responsiveness.

From Parents to Employers, Everybody Wants Control

One of the biggest debates in wireless over the past decade is about who owns the customer: the mobile operator or a third party such as an over-the-top (OTT) provider? What about when the user is a child or teen? Does the parent have the final say on how the device is used? And a new wrinkle in the debate is the bring-your-own-device (BYOD) trend, where two entities call the shots: the phone’s owner and that person’s employer.

No wonder that policy control remains a hot topic for mobile operators, enterprises, OTT providers and parents alike. Yet for all of the attention it gets, policy control is notoriously challenging to implement. One reason is that conventional policy-control solutions stop at the edge of the operator’s network. They can’t enforce policies when customers, employees or children are roaming or on Wi-Fi. The lack of Wi-Fi enforceability is a major problem because operators and employers alike are encouraging the use of Wi-Fi whenever possible.

For example, some operators now load software onto their smartphones that automatically looks for and connects to home or office WLANs that the user has previously connected to. The unfortunate byproduct is that the more that people take advantage of those tools, the less control employers and operators have. In the case of an employer, Wi-Fi means that there isn’t necessarily consistency in blocking certain types of behaviors, such as accessing Facebook during business hours. Parents also can’t use operator-provided tools to control their children’s usage when they’re connected to third-party Wi-Fi, such as at a friend’s house or at the mall.

By comparison, the ideal solution gives employers, operators and parents the ability to extend policies across all networks. This persistence pays off – literally. For example, an employer now can enforce its no-Facebook policy when its road warriors and other mobile workers are connected to public hotspots. That maximizes productivity and helps the employer’s bottom line. Mobile operators, meanwhile, have a more attractive parental-control solution because they now can market its ability to enforce policies even when children’s devices are roaming or on Wi-Fi.

Another example is the growing number of primary and secondary schools worldwide that are using tablets to supplement or replace textbooks. Mobile operators ability to capitalize on that opportunity depends partly on their ability to comply with laws. In the U.S., for instance, the Children’s Internet Protection Act (CIPA) requires grant winners to ensure a certain level of device security.

At school, the firewall can block access to certain sites. But once students leave, conventional policy-control solutions no longer can provide the security and privacy safeguards that CIPA requires. The ideal solution extends those safeguards wherever students connect, whether it’s at a public hotspot or their home WLAN.

One Size Doesn’t Fit All

Conventional policy-control solutions are rigid and feature-limited. For example, they rely on URL/content filtering, which often block the root-level domain, leaving any subpages with inappropriate content easily accessible.  Other shortcomings occur when explicit adult images are not screened on unblocked websites like healthcare, search engines and social media sites.

The ideal solution also should be flexible enough to enable policies to go into effect at certain times, rather than forcing them to be applied at all times. For example, the ideal solution would allow an employer with a BYOD policy to create a no-Facebook policy that goes into effect based on each employee’s shift, instead of just 8 a.m. to 5 p.m.

The ideal policy-control solution also gives operators and employers the flexibility to deploy it either entirely in the network or with a combination of a network-based component and a device-side client:

  • A network-only solution can be a better fit for some BYOD environments because the enterprise’s IT department now doesn’t have to worry about finding software that’s compatible with every employee’s tablet or smartphone.
  • An operator or employer might prefer a network-only solution to prevent employees and children from uninstalling it or changing its settings, two common drawbacks to policy-control solutions that rely on apps and other software.
  • A network-only solution also might be attractive because it doesn’t use the tablet’s or smartphone’s processor and memory, thereby maximizing device performance. That’s particularly valuable for enterprises because BYOD or not, employee productivity isn’t undermined by sluggish devices. For both enterprises and operators, the lack of a performance hit means fewer troubleshooting calls to the help desk or customer care, respectively.
  • A device-side client could be used to collect QoS metrics and other information about the user experience, all of which is reported back to the policy-control platform. The operator or enterprise then can use this data for troubleshooting, including identifying problems before they become noticeable to users.

 

Policy control ultimately can be a problem or an opportunity. Historically it’s been a problem because conventional solutions lack the flexibility and granularity necessary to accommodate a wide variety of use cases. By taking a completely different approach in terms of architecture and capabilities, the ideal solution makes policy control an opportunity for enterprises, operators and parents to stay in control no matter how their devices connect.

CENTRI Technology Drives Smarter Mobile Networks with its New Connected Experience Platform

Only Comprehensive Solution That Retains Full Visibility to the Data Stream Across Mobile, Wi-Fi and Broadband 

Seattle, WA – February 19, 2013 – CENTRI Technology, a leading mobile network management and optimization solutions provider, today announced the availability of its Connected Experience Platform (CXP) for mobile operators. CXP enables operators to optimize and secure their data network, apply parental and corporate policies, as well as monetize new premium services for their subscribers. The platform is the market’s first end-to-end mobile network management and optimization solution.

“With the incredible growth of data traffic, it is becoming increasingly important for operators to have an arsenal of tools to optimize their networks and help customers manage their usage,” said Mark Lowenstein, managing director of Mobile Ecosystem. “CENTRI’s end-to-end solution provides operators with full visibility across the data stream, with detailed reporting and analytics to tailor the user experience across any network and any connected device, which is critical in solving issues such as BYOD policy, monetization and optimization.”

The Connected Experience Platform is comprised of three core product suites – including BitSmart CX, Premium CX and Insights CX – focused on driving network efficiency, management and monetization of new services, and real-time reporting and analytics, respectively. CENTRI’s CXP also utilizes an intuitive cloud-based portal, CX Manager, which allows enterprise administrators and mobile service providers to apply policies and premium services, as well as manage bandwidth controls to the network and to specific devices.

Unique features of the platform consist of the following:

BitSmart CX:

  • SmartStream (QoS Framework): drives network efficiency by managing and prioritizing bandwidth across the networks, as well as proactively offloading network-intensive activities to available Wi-Fi networks.
  • End-to-End Data Protection: delivers advanced encryption technology and security-based policies to minimize the fear of unwanted content or malware attacks on the device.
  • Data Optimization: provides unmatched end-to-end network data efficiency through advanced patented-compression of all network traffic, which can significantly improve the user experience.

 

Premium CX:

  • Tailored User Experience: generates new operator revenues by providing flexible usage plans based on their subscribers’ needs, reducing churn and increasing customer satisfaction.
  • Consumer and Enterprise Controls: sets always-on and always-active parental and corporate controls to enforce Web protection for minors and policies for employees.
  • Any Connected Device on Any Network: retains settings and policies across all connected devices and networks.

 

Insights CX:

  • Full Data Visibility: delivers business intelligence to operators about what content and services are being accessed across the network for both BitSmart CX and Premium CX.
  • Real-Time Tracking: tracks data usage, performance, optimization and malware for any device connected through any network.

 

“The increasing adoption of smartphones and tablets in the marketplace is indicative of consumers and business professionals’ growing reliance on mobile devices. As a result, mobile data is expected to continue its rapid growth as consumers are using connected devices for a variety of tasks and across a variety of networks,” said Vaughan Emery, president and CEO of CENTRI Technology. “While this increased usage is positive for the wireless industry, it does not come without challenges in the form of security, monetization of services, network capacity and more. Our new Connected Experience Platform solves these issues by allowing operators to more efficiently manage their network resources, and tailor the end-user experience via a set of platform features capable of delivering more options for monetizing their networks.”

CENTRI will be at Mobile World Congress next week in Barcelona – meeting room 2MR166, Hall 2. To request a demo or set-up a  meeting at the event, please contact info@centritechnology.com.

New Innovative Connected Experience Platform Designed to Drive Smarter Mobile Networks – Harnesses Surge of Connected Devices

Given consumers and business professionals’ growing reliance on mobile devices, there undoubtedly has been a wide-scale adoption of smartphones and tablets, as well as significant growth in mobile data as more and more people are using connected devices for a variety of tasks and across a variety of networks. In fact, it is expected that there will be 50 billion connected devices by 2020 – everything from smartphones, tablets, TVs and cars, to smart meters and homes, will be wirelessly connected. For the wireless industry, this growth is a major coup. But it does not come without challenge in the form of security, monetization of services, network capacity and more.

We’re facing these challenges head on with our new Connected Experience Platform (CXP). Announced today, CXP is the only comprehensive solution that retains full visibility to the data stream across mobile, Wi-Fi, and broadband, with detailed reporting and analytics to tailor the user experience across any network and any connected device. The platform enables operators to more efficiently monetize and manage their network with a fully encompassing end-to-end solution. The range of capabilities enabled by CXP is critical to solving a host of issues from BYOD policy to monetization and optimization.

Here’s a breakdown of our new Connected Experience Platform (CXP):

  • There are three core product suites: BitSmart CX, Premium CX and Insights CX, which are focused on driving network efficiency, management and monetization of new services, and real-time reporting and analytics, respectively.
  • CXP also utilizes an intuitive cloud-based portal, CX Manager, which allows administrators to apply controls and premium services to the network and to specific devices.

Unique features of the platform consist of the following:

BitSmart CX:

  • SmartStream QoS: drives network efficiency by managing and prioritizing bandwidth across the networks, as well as proactively offloading network-intensive activities to available Wi-Fi networks.
  • End-to-End Data Protection: advanced encryption technology and security-based policies minimize the fear of unwanted content or malware attacks on the device.
  • Data Optimization: achieves unmatched end-to-end network data efficiency through advanced patented-compression of all network traffic, which can significantly improve the user experience.

 

Premium CX:

  • Tailored User Experience: generates new operator revenues by providing flexible usage plans based on subscribers’ needs, reducing churn and increasing customer satisfaction.
  • Consumer and Enterprise Controls: sets always-on and always-active parental and corporate controls to enforce Web protection for minors and policies for employees.
  • Any Connected Device on Any Network: settings and policies remain consistent across all mobile devices and networks.

 

Insights CX:

  • Full Data Visibility: provide operators with actionable insight into what content and services are being accessed across the network for both BitSmart CX and Premium CX.
  • Real-Time Tracking: tracks data usage, performance, optimization and malware for any device connected through any network.

 

We will be showcasing CXP next week at Mobile World Congress in Barcelona. For press and analyst inquiries, please contact us at centri@globalresultspr.com. For more information on CXP or to request a demo, please contact info@centritechnology.com.