CENTRI Technology’s BitSmartCX Solution Ready for Wireless Operator Integration

Company Completes Successful Trials of Its Innovative Solution for Helping Mobile
Network Operators Intelligently Optimize and Manage Data Flow Across Their Networks

SEATTLE, Wash. and BARCELONA, Spain – February 24, 2014 – On the heels of completing successful trials in Latin America of its BitSmartCX solution, CENTRI Technology, a leading provider of mobile bandwidth optimization and bandwidth management solutions, today announced that its flagship product is now ready for wireless operator integration. Designed to help mobile network operators intelligently optimize and manage the flow of data across their networks in real-time, CENTRI’s BitSmartCX reduces the need for operators to invest in additional network infrastructure while lowering backhaul, spectrum and transport costs. BitSmartCX uses patented optimization techniques that dynamically reduce the amount of data transmitted across the network via CENTRI’s End-to-End Byte-Level Caching technology, between the device, the radio network backhaul, and the network core. CENTRI is conducting demonstrations of its BitSmartCX solution at Meeting Room 2E7MR during Mobile World Congress 2014, being held this week in Barcelona, Spain.

“Regardless of the region, operators across the board are being challenged to keep pace with the growing demand and usage of mobile data; many simply do not have the capacity to handle this ever-growing traffic,” said Vaughan Emery, founder and CEO of CENTRI Technology. “To remain competitive in the marketplace, operators need solutions like our BitSmartCX, which can help them efficiently manage network capacity while lowering their overall costs of services. We were pleased with the trials we recently completed with a tier one operator in Latin America. We believe that these successful trials not only underscored the readiness of our solution, but they are the perfect springboard for us to further the reach of our BitSmartCX solution to operators worldwide.”

CENTRI’s End-to-End Byte-Level Caching encompasses the entire connected ecosystem – from the end-user device through the network core – making it more broadly deployable, and providing operators with more bandwidth optimization capabilities and benefits. CENTRI’s innovative algorithms for pattern recognition in the data stream instinctively determine and trigger what needs to be cached. This intuitive method enables the Byte-Level Caching to happen at wire speed with no additional latency – providing a positive user experience and significant network efficiencies. As opposed to less effective web and file caching, which is too narrow a solution to the problem, Byte- Level Caching focuses on the traffic that is going through the network between the end- user device and network core in real-time. Byte-Level Caching can also dramatically reduce the overhead caused by TCP retransmits common in mobile networks. What this means is that repetitive bytes from either a single device or from many devices are no longer transmitted across the mobile network.. This approach is a disruptive force that
will help operators achieve significant savings in terms of reoccurring operating costs and capital investments – both today and into the future.

The industry award-winning BitSmartCX can consistently lower the total costs of delivering data services. For example, a typical Tier 1 mobile network operator consisting of a mix of 4G and 3G customers, can save as much as $800 million over five years in backhaul costs alone, according to an ROI Calculator that CENTRI jointly developed with Yankee Group. In addition, future benefits include the ability to enable more subscribers on a current network by optimizing the radio spectrum, and opening new revenue opportunities for operators given the savings enabled with BitSmartCX for current investments.

CENTRI’s BitSmartCX solution can be deployed at the mobile network via three different ways: at network aggregation point, within the radio network base stations, or within the endpoint device such as a smartphone, mobile tablet, smart meter, point-of- sale kiosk, automobile, etc.

About CENTRI Technology
CENTRI is a leading provider of mobile bandwidth optimization and bandwidth
management solutions that reduce network congestion and increase capacity across the network. With CENTRI’s Connected Experience Platform (CXP), which includes BitSmartCX and SmartStreamCX, mobile network operators are able to intelligently optimize and manage the flow of data across their networks in real-time to reduce the need to invest in additional network infrastructure and reduce backhaul costs. To learn more, visit www.centritechnology.com.

CENTRI Technology Named One of the 100 Best Companies to Work For by Seattle Business Magazine

Seattle, WA – June 24, 2013CENTRI Technology, a leading provider of mobile data optimization and bandwidth management solutions, today announced that the company has been honored as one of Seattle Business Magazine’s “100 Best Companies to Work For”. The list highlights companies that set the standard for leadership, strong benefits, ideal work environment, innovative training and more.  An esteemed judging panel reviewed thousands of in-depth anonymous employee surveys to make their selections.

“Being in one of the most dynamic technology hubs in the world, we know that employees and their innovative thinking are the foundation of our success,” said Vaughan Emery, President and CEO of CENTRI Technology. “As a result, we have strived to provide a collaborative work environment that spurs innovation and attracts strong, talented employees who are capable of continuing to propel the company to new heights. Being included on Seattle Business Magazine’s top 100 list of best companies to work for is a great honor and underpins our focus on our employees and company growth.”

Established in 2009, CENTRI set out to help service providers manage the ever-increasing flow of data across wireless networks via smartphones, tablets, laptops and routers with patented optimization and bandwidth management solutions. CENTRI delivers “purpose-built” solutions, unencumbered by legacy technology or networks, that manage the mobile data crunch – for mobile operators, enterprises and embedded hardware manufacturers – by improving network efficiency and performance.

Connect with CENTRI on Facebook (https://www.facebook.com/centritechnology), Twitter (https://twitter.com/centritech) and check out the blog (http://centritechnology.com/blog/).

CENTRI Technology Named to Gartner’s 2013 List for Cool Vendors in Communications Service Provider Operational and Business Infrastructure

CENTRI Recognized for its Abilities in Providing Wireless Operators with Network Performance and Bandwidth Management Solutions                                                                                                                                      

Seattle, WA – May 13, 2013 – CENTRI Technology, a leading provider of mobile data optimization and bandwidth management solutions, today announced that the company has earned a spot on Gartner’s prestigious list of “Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013”.CENTRI was recognized for its Connected Experience Platform (CXP), which helps wireless operators and service providers optimize network performance and intelligently manage bandwidth.

Gartner’s Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013 report is distinct for its requirement that candidacy is contingent solely upon nomination by analysts within the Gartner community. The Gartner report summary states, “The vendors profiled offer solutions that extract the business value from communications service providers’ (CSPs’) network data and customer data. The solutions bridge divisions between operations and business infrastructure such as billing and network management.”

“It is a distinct honor to be selected by Gartner as a 2013 Cool Vendor,” said Vaughan Emery, president and CEO of CENTRI Technology. “It is a major coup for the CENTRI team as it underscores our abilities in helping wireless operators more efficiently manage and optimize their network resources. Between the limited amount of spectrum available and high CapEx costs for new infrastructure, mobile operators have to make the most of what they’ve got. Now is the time for solutions like CENTRI’s, which can enable more efficient networks capable of moving massive data and delivering the best mobile user experience.”

To receive more information about CENTRI and its solutions, or to obtain the company’s recent white paper focused on strategies for improving network performance and optimization, please contact whitepaper@centritechnology.com.


Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2013; Published: 30 April 2013

Analyst(s): Norbert J. Scholz, Martina Kurth, Kamlesh Bhatia, Mentor Cana, Charlotte Patrick

CENTRI Technology Drives Smarter Mobile Networks with its New Connected Experience Platform

Only Comprehensive Solution That Retains Full Visibility to the Data Stream Across Mobile, Wi-Fi and Broadband 

Seattle, WA – February 19, 2013 – CENTRI Technology, a leading mobile network management and optimization solutions provider, today announced the availability of its Connected Experience Platform (CXP) for mobile operators. CXP enables operators to optimize and secure their data network, apply parental and corporate policies, as well as monetize new premium services for their subscribers. The platform is the market’s first end-to-end mobile network management and optimization solution.

“With the incredible growth of data traffic, it is becoming increasingly important for operators to have an arsenal of tools to optimize their networks and help customers manage their usage,” said Mark Lowenstein, managing director of Mobile Ecosystem. “CENTRI’s end-to-end solution provides operators with full visibility across the data stream, with detailed reporting and analytics to tailor the user experience across any network and any connected device, which is critical in solving issues such as BYOD policy, monetization and optimization.”

The Connected Experience Platform is comprised of three core product suites – including BitSmart CX, Premium CX and Insights CX – focused on driving network efficiency, management and monetization of new services, and real-time reporting and analytics, respectively. CENTRI’s CXP also utilizes an intuitive cloud-based portal, CX Manager, which allows enterprise administrators and mobile service providers to apply policies and premium services, as well as manage bandwidth controls to the network and to specific devices.

Unique features of the platform consist of the following:

BitSmart CX:

  • SmartStream (QoS Framework): drives network efficiency by managing and prioritizing bandwidth across the networks, as well as proactively offloading network-intensive activities to available Wi-Fi networks.
  • End-to-End Data Protection: delivers advanced encryption technology and security-based policies to minimize the fear of unwanted content or malware attacks on the device.
  • Data Optimization: provides unmatched end-to-end network data efficiency through advanced patented-compression of all network traffic, which can significantly improve the user experience.


Premium CX:

  • Tailored User Experience: generates new operator revenues by providing flexible usage plans based on their subscribers’ needs, reducing churn and increasing customer satisfaction.
  • Consumer and Enterprise Controls: sets always-on and always-active parental and corporate controls to enforce Web protection for minors and policies for employees.
  • Any Connected Device on Any Network: retains settings and policies across all connected devices and networks.


Insights CX:

  • Full Data Visibility: delivers business intelligence to operators about what content and services are being accessed across the network for both BitSmart CX and Premium CX.
  • Real-Time Tracking: tracks data usage, performance, optimization and malware for any device connected through any network.


“The increasing adoption of smartphones and tablets in the marketplace is indicative of consumers and business professionals’ growing reliance on mobile devices. As a result, mobile data is expected to continue its rapid growth as consumers are using connected devices for a variety of tasks and across a variety of networks,” said Vaughan Emery, president and CEO of CENTRI Technology. “While this increased usage is positive for the wireless industry, it does not come without challenges in the form of security, monetization of services, network capacity and more. Our new Connected Experience Platform solves these issues by allowing operators to more efficiently manage their network resources, and tailor the end-user experience via a set of platform features capable of delivering more options for monetizing their networks.”

CENTRI will be at Mobile World Congress next week in Barcelona – meeting room 2MR166, Hall 2. To request a demo or set-up a  meeting at the event, please contact info@centritechnology.com.


As BYOD Popularity Grows, So Too Do Security Risks; Underpinning Need for Mobile Network Management and Optimization Tools

While nearly 70 percent of consumers report being issued a PC/laptop or smartphone by their employer, an increasing number of companies are permitting employees to bring personally owned mobile devices – laptops, tablets and smartphones – to their place of work, and use those devices to access privileged company information and applications. While Bring Your Own Device (BYOD) is becoming commonplace across a variety of businesses, with more than 80 percent of consumers saying they use their personal devices (laptop, smartphone or tablet) for work activities, more than half (55 percent) of companies do not have a BYOD plan in place, according to a recent Twitter survey conducted by CENTRI Technology.

Nearly half of respondents (46 percent) said that “convenience” was the primary reason they use their own devices at work, while another 24 percent cited “preference” as a key driver. But alongside convenience factors for employees come risks for their employers.

“BYOD is more than a fleeting trend; it is rapidly becoming a mainstay for many companies,” said Vaughan Emery, Founder and CEO of CENTRI Technology. “This new BYOD popularity does not come without challenges. Companies who do not have a BYOD policy or tools in place are making themselves vulnerable to a host of security risks – especially as their employees migrate from one network to another, such as a public Wi-Fi hotspot.”

The survey also found that an overwhelming 80 percent are opposed to having any tracking apps put on their BYOD device, further underscoring that although BYOD is becoming an important part of the enterprise, employees are weary of having any type of tracking of the sites, location or app downloads that could go along with a BYOD policy.

Emery continued, “Consumers’ reluctance to being tracked is understandable. Fortunately there are new vehicles for accommodating the BYOD trend that minimizes security risks for companies allow for companies to set their policy controls while not being obtrusive or obstructive for employees. Other tools – such as network optimization solutions that compress and encrypt data in a single pass– are designed to accommodate the ways that employees want to use their devices, especially when they are on public Wi-Fi spots outside the office environment.”

CENTRI Technology Raises $4.5 Million in Series B Funding Led by Matthew Pritzker Company

Mobile Data Usage Expected to Grow Eight-Fold Over the Next Five Years; CENTRI Enables Intelligent Delivery of Premium Services to Any Connected Device, Across Any Network

SEATTLE – November 28, 2012 – CENTRI Technology, a provider of mobile network management solutions for mobile operators, today announced that it has completed a $4.5 million Series B round of financing, led by the Matthew Pritzker Company, a private investment firm headquartered in Chicago.  CENTRI will use the funds to accelerate its product development efforts, pursue strategic partnerships, and grow its team.

“CENTRI Technology allows mobile operators and enterprises to better manage data across all connected devices and networks without sacrificing security or the user experience. Our patented BitSmart technology platform provides this in an innovative, efficient way that previously was not available in the market,” said Vaughan Emery, founder and CEO of CENTRI Technology. “Partnering with the team from the Matthew Pritzker Company will enable us to further our strategic vision and help our customers create smarter mobile networks.”

As mobile data usage and the proliferation of connected devices continues to grow at an exponential rate, companies are looking for a way to intelligently optimize and prioritize the data their users are accessing regardless of the device and network. CENTRI’s patented technology platform delivers end-to-end cross network capabilities to provide mobile operators and enterprises with visibility into their network performance, as well as enables policy enforcement and the introduction of new premium services to their users.

“CENTRI has the opportunity to significantly improve how data is delivered to connected devices across any network, which is vital in the marketplace today,” said Matthew Pritzker, founder and chairman of the Matthew Pritzker Company. “Over the past three years, CENTRI’s talented team has created a great solution with a very strong business model, and we look forward to helping the company build upon this outstanding foundation.”

About CENTRI Technology

CENTRI Technology provides mobile network management solutions to create smarter, faster data networks for mobile operators. CENTRI’s patented BitSmart platform significantly increases the performance and security of data delivery across any network to drive an improved user experience, save companies money and increase revenue opportunities through the monetization of new premium data services. The BitSmart platform uses intelligence to apply customer-defined policies to the network that will prioritize and protect user data.  In addition, BitSmart enables in-depth analysis of the end-to-end user behavior across all networks that can be utilized and made actionable for an improved mobile experience. For more information, please visit www.centritechnology.com

About Matthew Pritzker Company

Matthew Pritzker Company, LLC is the direct investment arm of Matthew Pritzker.  The company makes direct equity and debt investments and oversees a portfolio that includes innovative, early and growth-stage companies in technology, retail and media, as well as real estate and other sectors. For more information, please visit www.matthewpritzkercompany.com.